Clearing up some Misconceptions about Dry Cleaning May Improve Customer Service Perceptions
There are many reasons why a dry cleaner should focus on improving their customer service. Of course good customer service is important for retention and for gaining new business, but excelling at customer service can also help these professionals prevent and reduce their dry cleaner risks. This may be a beneficial time to look at how clearing up some common misconceptions can help dry cleaners improve their customer service and potentially reduce their risks.
According to the Dry cleaning & Laundry Institute (DLI), typically the safest way to clean an item is to carefully follow the care instructions; which often state that the item is to be dry-cleaned only. The importance of following these instructions is that if damage occurs after doing so diligently, the dry cleaner won’t be held at fault; the manufacturer will. The following are some of the most common misconceptions about dry cleaning as noted by the DLI, which either prevent an individual from using the service or give customers an alleged reason to hold the dry cleaner accountable for any clothing damage.
Myth #1: Dry Cleaning harms the environment.
One of the most heavily regulated industries in the U.S. is the dry cleaning industry. They must follow stringent environmental laws including comprehensive air and water regulations, in addition to adhering to strict safe operating practices, monitoring, and enforcement measures.
Myth #2: Dry cleaning wears clothes out.
Individuals often think that it’s better to clean their clothes infrequently, however the opposite is true. Regular visits to drycleaners keep garments looking fresh and extend their useful life.
Myth #3: It costs more for women to get their clothes cleaned.
Drycleaners do not discriminate against gender, race, color, religion, marital status, age, national origin, sexual orientation, etc. Customer care associates within the dry cleaning business are instructed to check closely for any detail that may require specific handling requirements, and will charge for them accordingly. Oftentimes, women’s clothing is more likely to have these specific care instructions given the wide array of fabrics and textures uses; therefore by default women’s clothes may sometimes cost more than men’s which is where the misconception likely comes from.
These are just a few of the misconceptions that individuals have about dry cleaning. Some of the other myths about dry cleaning are that:
- all stains can be removed, MYTH
- care labels are always correct, MYTH and
- damage is always the drycleaners fault because it was “just fine” when the customer brought it in. MYTH
For more information, click on this link which will take you to The Dry Cleaning & Laundry Institute’s publication concerning the Fact vs. Fiction of Dry Cleaning.